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FOR AUTHORIZED FUNDRAISING PROFESSIONALS ONLY
THE DONATION EQUATION
FIELD AGENT'S DOSSIER
Quick-Reference Edition
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CLEARANCE BRIEFING
NOTICE TO FIELD AGENTS — What you are holding is the condensed operative's guide to the Donation Equation: the science of why people give, and what you can do about it.
Six elements. Six case files. Distributed to cleared personnel only.
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