Most Donors Are Red Dwarfs
July 24, 2026
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Wealth screening and RFM scoring only catch donors bright enough to trip an alert — missing the quiet, patient majority who actually fund your legacy pipeline.
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Insights and ideas from the Giving Geek team.
Wealth screening and RFM scoring only catch donors bright enough to trip an alert — missing the quiet, patient majority who actually fund your legacy pipeline.
Fundraisers often feel like they’re fighting human nature — but the research says otherwise. Generosity and collaboration are our default state, and that changes everything about how we approach donors.