BRIAN'S PRESENTATION LIBRARY

25 Years of Ideas.

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The Donation Equation — NPFC 2026 Closing Keynote

ELEMENTS — UPCOMING EVENTS

Brian & Sami — Where We'll Be Next

PRESENTATION LIBRARY

Browse All Talks

Download the slide decks from some of Brian’s presentations below. New talks are added after each engagement. All decks are free.

The Donation Equation Worksheet

A practical exercise for applying the Donation Equation to your own fundraising program — companion resource for today’s NPFC session.

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The Donation Equation: Fundraising Smarter Based on Science

Brian's NPFC 2026 closing keynote — how the Donation Equation's five forces play out specifically in parent and family giving.

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Using Actionable Data to Fundraise Smarter & Amplify the Joy of Giving

How to turn donor data into actionable strategy — presented at the GLCA Chief Development Officers Conference 2026.

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The Four Types of Giving: Your Donor Pipeline

Map your donors across four relationship stages — from Transaction to Transformation — and learn what motivates each type to give.

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SEO + GEO: Getting Found Online

A hands-on workshop on search visibility for nonprofits — traditional SEO and GEO (AI-powered search). Co-presented by Sami Zoss and Carrie Kuhl of UpFrame Creative. Open your laptop and follow along.

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Build Your First AI Assistant

Step-by-step: build a Custom Gem or GPT for your nonprofit's communications. Sami Zoss walks through Gemini Gems, ChatGPT GPTs, and Claude Projects — live builds, your org's voice, built by you right now.

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5 Ways That Donors Are Changing

Five critical shifts in donor behavior and how fundraisers must adapt. Co-presented with Lisa Greer at AFP Leading Philanthropy 2024.

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The Donation Equation: Think Like a Scientist

Brian's flagship framework: the six scientific elements of fundraising — Philanthropy, Gratitude, Barriers, Connection, Story, and Urgency.

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Natural Partners: Volunteers & Fundraisers

A split-role model for maximizing major donor engagement — volunteers as connectors, staff as askers. Practical and immediately applicable.

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How to Build Your Case for Support

A full workshop framework for igniting donor passion — from your core case argument to gratitude practice and donor-centered language.

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Embracing the Collaborative Giving Revolution

The shift from scarcity to abundance in fundraising — why generosity is contagious and how to harness it. AFP ICON 2025.

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Understanding Jewish Philanthropy

History, traditions, and practical engagement guidance for fundraisers building authentic relationships with Jewish donors. AFP ICON 2025. ▶ Watch Recording

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The Science of Generosity

The data behind why people give and what it means for strategic fundraising today. Fiducient Investor Conference 2025.

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Welcome to the Family: Parent & Alumni Giving

Engagement-first strategies for accelerating parent and alumni major giving, with the Purdue University case study. CASE V & VI 2026.

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Using Data to Fundraise Smarter

Three practical data strategies — charitable inclination scoring, engagement analytics, and donor personas. UWCI Nonprofit Learning Center 2026.

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AI 101 for Nonprofits

Practical AI tools your nonprofit can use starting Monday. Sami Zoss co-presents this hands-on introduction — pick your tool, write better prompts, and three simple guardrails to keep your team safe.

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FFE CONFERENCE EXCLUSIVE

Fraternal Fundraising Executives

These presentations were developed exclusively for FFE conference attendees. Email Brian to discuss access.

Three Ways to Use Data Tomorrow
Actionable data strategies — charitable inclination, engagement signals, and donor personas. Developed for FFE Advance 2025 attendees.
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Engagement-First Fundraising
Using internal behavioral data to identify and cultivate major gift prospects. Built for fraternal foundations and alumni giving programs. FFE 2025.
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Understanding Donor Motivations
The To/For/Through model, Four Types of Giving, and the Experience Economy applied to fraternal fundraising. FFE Advance 2026.
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Greek Cause Adoption
Major gift cultivation and donor motivations for Greek and fraternal fundraising executives. Combined deck. FFE Advance 2026.
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Major and Planned Giving
Complete lifecycle: prospect management, moves management, portfolio strategy, and planned giving cultivation. FFE Advance 2026.
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BRIAN IN THE WORLD

Podcasts, media, and press appearances.

Brian’s commentary on fundraising, generosity research, and the science of giving — in podcasts, interviews, and press coverage.

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